Excerpts from the mail last week:
We would like to take this opportunity to congratulate you on your upcoming birthday.
Birthdays are a time for celebration, but a also a reminder that time is passing and we need to be prepared . Thus we would like to offer you the opportunity to increase your life insurance coverage before the cost of the premium rises on your birthday. We strongly recommend that you take advantage of this offer as none of us wants to leave our loved ones struggling to make ends meet when we are gone. You have reached the time of life where health risks are ever on the increase, and you must take steps to ensure that the security of those you leave behind is protected.
Dear Mrs. X,
Congratulations on your upcoming birthday. To help celebrate the occasion, we would like to offer you a special birthday rate on our services.
Funeral pre-planning is a subject that makes many people uncomfortable. However, it is one of the greatest gifts that we can give to our loved ones. Please contact us to set up an appointment as soon as possible.
Thanks, I needed that.